The Story of Scoria
How we came to be
In 2017, our founder, Yara Kamal, started Scoria after becoming more aware of the indirect societal pressures that surrounded her. She realized at the age of 18 that she had lost her sense of playfulness and creativity due to the fear of judgment and having to behave a certain way.
Yara began to research ways to reconnect again with childlike behaviours of being playful, having an active imagination, and appreciation for storytelling as a grown-up. While on this journey, she was inspired to create an eco-conscious yoga mat that would encourage others through brand messaging and artwork to spark their inner-child (who we are at the core). After reconnecting with these habits, her mental health and wellbeing had drastically improved.
Through Scoria, Yara has dedicated herself to shine a unique perspective on wellness and strives to create a space where others can fearlessly be themselves and #UnleashTheChildWithin. Since launching, we have sold over 10,000 cork yoga mats along with accessories, grown and developed into a team of 5 women, and have created a diverse, welcoming community.
What we believe in
At Scoria, we believe in celebrating being human; allowing space for natural expression, and celebrating our quirks. We also believe in being kind to not just others but earth as well, sustainability is at the core of everything that we do. We continue to create mostly natural products that are safe for earth through being either biodegradable, recycled or with a focus on minimalism in the use of energy and waste. #stayweirdbekind.
What we strive to achieve
Our mission is to offer environmentally sustainable yoga equipment that rewilds the inner-child and inspires the imagination; all while focusing on quality and contributing to an inclusive and better world.
Empowering through Play
Scoria is a proud partner of Right To Play, committed to giving a portion of proceeds to safe education for Indigenous youth; which empowers kids in their day to day, teaches life-skills and career education through play, and brings access to community that celebrates diversity and their Indigenous roots.