Scoria is a Canadian based fashion label that embraces the true self through child-thinking. Launching in 2017, Scoria’s main goal is to allow all people to share their minds with the world, unlearn, re-learn and see as if they were born again. Scoria was founded by Yara Kamal. It all started with a thesis project. The founder loved being surrounded by children who shared unlimited laughs, impressive stories, funny sayings and stared at the world with mesmerized eyes. Then a thought formed; “what happened to us?”
The design process at Scoria involves collecting inspirational drawings from children, exploring human’s imaginations and learning about creative thinking while linking it to child psychology. It has been found that imagination; conceptual blending and not giving two cookies what others think is what will help you survive the traditional adult ways of thinking.
Banksy graffiti-ed, “The creative adult is the child who survived.” So let’s all wear a piece of another’s imagination and let it spark our minds to a whole new world.
Scoria will offer unique and personally designed clothing for creatives, outside-of-the-box thinkers, adventurers and fashion enthusiasts. Scoria is founded and owned by Canadian designer Yara Kamal, a 2015 graduate of Ryerson University - Toronto. Miss Kamal is a holder of a Bachelor of Design degree and has taken courses in fashion design, fashion branding, illustration, creative direction, advertising, photography and much more adding a touch of experienced craftsmanship to the construction and design of each piece.
Be who you are because "weird" is only a word,
Scoria Team - Spark the flame of your mind