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Scoria, a Playful Yoga Brand Launches on Kickstarter

World’s most inspiring yoga gear to re-discover your child-like imagination

Scoria, an environmentally-friendly and imaginative yoga brand launches on Kickstarter! Designed with a child-like imagination, Scoria’s yoga mats and leggings aim to help yogis re-discover more than just the body. Scoria will take your yoga practice to a world of magic and wonder.

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Scoria’s unique products are designed and founded by an art teacher and passionate yogi who re-discovered her true personality through observing the creativity of children. “Growing up, I believe I’ve always been creative. Even though I was studying in the creative field of fashion in University, I felt like a part of me was starting to get lost through society's rule-heavy education and 'adulting' expectations. So with the combination of a passion for yoga and the nostalgic feeling from children's quirky creativity that reminded me of my true self, I created Scoria.” — Yara Kamal, Founder of Scoria.

The last couple of years, the founder aimed to inspire others through creating a movement and a collection of clothing; which now transformed and evolved to yoga gear and active wear.

The yoga mats have three designs, each serving a different purpose and story. The cork top of the yoga mat is perfect for any yoga practice; it is anti-microbial, has great grip and is durable. The bottom of the yoga mat is made from a natural high quality rubber. As for the leggings, they are made in Canada and are created from 86% recycled post-consumer plastic water bottles to help save our landfills. Here are some reasons why you will want to help Scoria come to life:

  • Scoria’s future goals involve working within impoverished communities through allowing children to be the designers in order to believe in their creativity as they are growing up.
  • Every pledge of $25 CAD or more gives six nutritious meals to a hungry child in partnership with Feeding Children Everywhere.

The Kickstarter campaign launched on March 29th and ends on April 28th aiming to reach a goal of $13,333 Canadian dollars.

About Scoria: Scoria is a yoga and lounge brand inspired by children’s imaginations for a more playful practice. Based in Toronto, Canada, Scoria was founded by a young art teacher and a Fashion Communications graduate from Ryerson University.

KICKSTARTER: bit.ly/scoriakickstarter

Web: www.scoriaworld.com

Twitter: @scoriaworld — Instagram: @scoriaworld — Facebook: @scoria

Contact: info@scoriaworld.com

Yara Kamal